Thursday, April 10, 2008

Closer and closer

The signs are all around us. The day is close at hand, my Acer friends.

Photo shoots, promo videos, a new website launch. All this can only mean one thing.

The album is coming.

In some Stockholm office, PR people are sitting around a meeting table drinking their Ramlösa and hashing out the best advertising plan. Calls are going out to the media. Graphics designers are InDesigning logos and promo posters. Printing orders are being rechecked and reconfirmed. The CD presses are warming up.

And we are the proud recipients of their effort. It's nearly the end of the wait as we know it.